Technology Trends Every SMB Must Know About in 2024

February 08, 2024 | Posted in:


How is your organization navigating the challenges and opportunities of the evolving technological and cybersecurity landscape? When considering the rising cyber insurance costs, third-party vendor risks, and increasing cyber threats, small- to medium-sized businesses (SMBs) must proactively anticipate and overcome these risks to position themselves for a secure future in the constantly changing landscape of technology and cybersecurity.

In response to these dynamic threats, recent trends indicate a shift towards a holistic cybersecurity approach involving technology, structural changes, and a heightened focus on the human element.2024TechTrends-1-1

Consider the following SMB trends for 2024. By proactively embracing these trends, your organization can overcome current challenges, positioning yourselves to thrive in this ever-changing landscape. These trends have been acknowledged and carefully selected based on insights from industry leaders and our extensive knowledge of long-term cybersecurity and productivity strategies.


With cyberattacks on the rise, your SMB may face challenges when securing affordable cyber insurance. Premiums are increasing, coverage is reducing, and prerequisites are becoming more stringent. Addressing these challenges requires organizations to implement robust cybersecurity measures and adhere to new standards set by insurers. Key considerations include intrusion detection, policy review, leadership roles in information security, third-party vendor risk management, multifactor authentication, data encryption, and business continuity planning.


The reliance on third-party vendors for data management introduces significant security and privacy risks. Effective vendor management is crucial, involving cybersecurity attestation reports, stringent contractual cybersecurity requirements, and regular monitoring of vendor security practices. By implementing a comprehensive vendor management policy, you can not only ensure compliance but also minimize risks associated with outsourcing services.


Vigilance is imperative in the face of evolving cyber threats. Business email compromise (BEC), phishing emails, spoofing, social engineering, and fake tech support calls are prominent threats that can lead to substantial financial losses. Your cybersecurity measures should include ongoing vigilance, which includes comprehensive security awareness training, simulated phishing campaigns, and round-the-clock security monitoring to detect and respond to threats in real time.


In today's Digital Age, effective data management is crucial for maintaining a competitive edge. Organizations must strategically centralize data, using tools like Microsoft Azure and SharePoint, to ensure productivity, security, and competitiveness. Companies can unlock untapped potential by harnessing data for informed decision-making through visualization tools like PowerBI. Workflow automation, facilitated by tools such as Microsoft PowerApps suite, streamlines processes, enhancing operational excellence and productivity. Effective collaboration tools like Microsoft Teams and WebEx, coupled with specialized solutions like Viva Engage and Microsoft's AI suite, Copilot, foster positive organizational culture and innovation.

Ensuring good data hygiene and leveraging data strategically are essential steps for organizations in the Digital Age.When organizations effectively manage data, it can be a valuable asset to gain a competitive advantage. On the other hand, mishandling or neglecting data can lead to data becoming a liability, potentially causing problems or hindering the organization's success. 


Aligning with a cybersecurity framework ensures a proactive and continuous improvement approach. Your organization should first identify assets, users, and processes, then document, evaluate, and prioritize risks following a recognized framework such as the NIST CSF. Measuring current cybersecurity maturity provides directional guidance for strengthening security posture over time.

Navigating the dynamic landscape of technology and cybersecurity requires a multifaceted strategy encompassing insurance readiness, vendor risk management, threat recognition, data management, and cybersecurity frameworks. The integration of AI into cybersecurity practices and the adoption of recognized frameworks promise a future where intelligent systems drive sustained success in our rapidly changing digital landscape. The question for your organization remains:

Is data and cybersecurity being used as strategic assets or potentially expensive liabilities?

Delve deeper into each of these trends to gain valuable insights. Our comprehensive guide to the 2024 Technology Trends will serve as your compass, guiding you toward success in the upcoming year.

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